The word ‘media’ is derived from the word medium, signifying mode or carrier. Media is intended to reach and address a large target group or audience. The word was first used in respect of books and newspapers i.e. print media and with the advent of technology, media now encompasses television, movies, radio and internet. In today’s world, media becomes as essential as our daily needs. Media of today is playing an outstanding role in creating and shaping of public opinion and strengthening of society.
Media is the sword arm of democracy. Media acts as watchdog to protect public interest against malpractice and create public awareness. Today when politicians are taking full advantage of their positions, an evil nexus of mafia and crime syndicate is making the life of the common man miserable, taxpayer’s money is siphoned out for the personal gain of the influential and ordinary people are a mere spectator-media has a grater responsibility As the fourth pillar of democracy along with judiciary, executive and legislature, media of today has an all embracing role to act against the injustice, oppression, misdeeds and partiality of our society.
From the days abode, media has remained an integral part of human civilization. From the days of Vedas and Upanishads to edicts of kings and emperors like Chandragupta, Asoka to the medieval Indian mass gatherings to the modern day’s audio video and print media, media has always taken a pivotal role in shaping our society. During the days of freedom struggle newspapers like Tilak’s Maratha, Mahatmaji’s young India acted as a platform to place the demands of common Indian and to express solitude with freedom fighters. Indian media in post independence era has grown up phenomenally and today comprises of more than 50,000 newspapers, hundreds of television and radio channels.
In this era of liberalistion, privatisation and globalisation(LPG) the world has reached our drawing room thanks to media. Since the introduction of television in our country in late 70’s visual media becomes a very potential tool in informing the current news to the society, entertaining the people and shaping up of public opinion. The World Wide Web and web 2.0 technologies have given rise to electronic media where even a common man can express views through blogs, website posts, facebook and twitter like social media. Coupled with traditional print media all these audio video and social media caters to a richly diversified media industry in India.
Media helps in fighting against corruption, nepotism, cronyism of institutional machinery and carrying out relentless campaign against them. Way back in independent India from the Mundra case to the jeep scandal to the hawala case to the kickbacks received in different defense deals- Indian media performs commendably in exposing the corrupted highly placed statesman. In recent scams from commonwealth to 2G, exposed thanks to television and print media, media acted as a catalyst to government action compelling government to swing into action including suspending ministers and putting ministers into jail. Who can forget the crusade taken by Indian media in the Nirbhaya rape case and shaping the public opinion in one of the most heinous crimes the world has ever witnessed. Without media, the news of government schemes and benefits would have never reached the target audience.
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Importance of television
Television is a great wonder of modern science. It is one of the most important invention of science, which has absorbed millions of minds. It has both entertainment and educational utilities.
Importance: Both person, whether rich or poor, wants to possess a television set. People feel that life is meaningless without a television.
There are various programs shown on the small screen of the television. These programs are of different kinds for different kinds of audiences such as old, young and children. There are programs for films, film songs, serials, etc.
Television programs have huge education value. There are programs for farmers, doctors, businessmen, teachers, lawyers, officers and people of other professions. This way there are different kinds of programs for different kinds of people.
Apart from this there are regular programs for the education of the youth. There are educational programs showing developments in science, agriculture, art, literature and other subjects.
Television is an important source of entertainment and relaxation. People all over the country, irrespective of caste, creed, religion, eagerly watch their favorite television serial. There are various types of television channels in addition to the regular news channels in Hindi and English.
Conclusion: There are various kinds of television sets made by different companies which the people are using. But whatever may be the set, its attraction for the people are the same. Nothing can be more wonderful than sitting at home and seeing people around the world. The usage of Television has been very popular throughout the world.
Category: Essays, Paragraphs and ArticlesTagged With: Television (TV)