Boeing E Enabled Advantage Case Study

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...via. telecommunication and computer networks including the Internet“ (p. 1). Bajaj and Nag (2009) notice that „E-commerce not only automates manual processes and paper transactions, but also helps organizations move to a full electronic environment and change the way they operate“ (Nansi, 2004, p. 14). In a word, E-commerce today involves business information sharing, business relationships maintaining, and business transactions conducting by telecommunications networks (Web catalogues, advertazing and other). Besides, e-commerce considers electronical orders of products and services, payments (traditional payment, by credit cards, EDI, digital money), form filling (Web form, e-mail, faxing and others), services and technical support (Frequently Asked Questions, e-mail, bulletin boards and others). One of the major advantages of e-commerce is low connection and usage prices and multichanelled access and delivery. On the other hand, M-commerce reffers to mobile commerce and it “is defined as the exchange or buying and selling of commodities, services, or information on the Internet through the use of mobile handheld devices.” (p. 1-2). In another words, mobile commerce refers to the implementation of e-commerce over wireless devices. It is commercial mobile computing application based on wireless networks. There are several categories of e-commerce which are based on the nature of their transactions: business-to-consumer (B2C), business-to-business (B2B),......

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...Corporate Express Australia Limited solves the challenges of growth Switching to integrated software creates new opportunities Published on 06 Aug 2012 "With the new SAP software we can scale the business at a much more rapid rate, with fewer resources, which will allow us to be more aggressive in going to market. The IBM Global Business Services team provided us with the robust infrastructure that we can rely on to support the business as it continues to grow." - Garry Whatley, Chief Information Officer, Corporate Express Australia Limited Customer: Corporate Express Australia Limited Industry: Retail Deployment country: Australia Solution: Business Intelligence, Enterprise Resource Planning, Information Integration, Transforming Business IBM Business Partner: SAP Overview A wholly-owned subsidiary of US parent company Staples, Corporate Express Australia Limited is one of Australia and New Zealand’s leading single-source suppliers of business essentials. The company employs more than 2,500 people at some 38 locations throughout the region. Corporate Express offers products and services ranging from IT solutions to office products, and provides a reliable one-stop-shop for all business supply needs. Business need: Corporate Express Australia is a steadily-growing company, having acquired some 71 different businesses to date. Acquisition had led to a lack of consistent processes across the company. Corporate Express wanted to move from this environment and......

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Advantages for Moving Corporate E-Mail to the Cloud

...In my opinion, the advantages for moving corporate e-mail to the cloud are as follows: 1) First advantage is increased productivity from flexibility or mobile accessibility. Regardless of where employees are, enterprise communications functionality can be delivered in real time. The business efficiency raises productivity because employees are able to make contributions to their work anytime, anywhere. Collaboration is increased as a lot less time are wasted. The further benefit from this advantage is that this help build up client relationship with increased client intimacy since it is appeared to them as the communication is made from the professional office. 2) Reduced cost on software updates is another advantage. No more previous troublesome downloading or installing for communication software. Could communication suppliers are responsible to do all of the updates. So, work efficiency increased because people are only focusing on main competencies to the business. 3) Cost savings. The reason capital expense will decrease is that cost associated with network and equipment for cloud communication are mainly operating cost rather than management activities or other sophisticated internal IT requirements. No initial capital investment required to set up the infrastructure or......

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Case Study of Boeing's Decision to Develop the 777

...Case Study of Boeing's Decision to Develop the 777 1. What is an appropriate required rate of return against which to evaluate the prospective IRRs from the Boeing 777? 1a. which beta did you use? Why? 1b. if you used the CAPM, which risk premium and risk free rate did you use? Why? 1c. which capital-structure weights did you use? Why? Answer: i. Key Assumptions for the Calculation: In order to calculate the appropriate rate of return against which to evaluate the prospective cash flows from the Boeing 777 project, several assumptions had to be made. First, in order to facilitate the calculations, I referred to betas from Exhibit 9 and selected the value for Boeing calculated in comparison to the S&P 500 Index for the previous 58 months (β= 0.81). The reason is that the project is a 35-year project. As a result, I think a long-term data may be more accurate. With Exhibit 10 as a complement, the beta calculated against the S&P 500 Index could be a better choice than that calculated against the NYSE Composite Index. Second, according to the text, the yield on long-term U.S. Treasury bonds was 8.82% and the 64-year geometric average equity-market risk premium was 5.4% in October 1990. Since the yield of long-term U.S. Treasury bonds is always used as the risk free rate, we can assume that the risk free rate was 8.82% and market risk premium was 5.4%. Third, according to Exhibit 9, the capital structure weights used were 26 percent for the defense division......

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Boeing E-Enabled Advantages

...the remainder of the 20th century. Boeing’s Aircraft Production Boeing made its entry into commercial aviation in 1954, by introducing Boeing 707 to the world. The aircraft, four-engine jetliner based largely on ‘C-97 Stratofreighter’, a military-tanker transport which competed directly with the Douglas DC-8. While Boeing’s foray into commercial aviation was risky at first, the success of 707 eventually helped establish Boeing as a leader in commercial aviation, which until then had been dominated by DAC (Douglas Aircraft Company). The 707 was followed by the 727 in 1962 and the 737 in 1967, and in 1968, Boeing rolled out the 747-its flagship aircraft and the largest civilian aircraft the time. 757, 767 has been added to the 7-series of jetliners right after the ‘impending disaster’, when the Congress had pulled the plug on funding for development of the Apollo Project. During that time, cyclical aviation industry faced a massive downturn, and Boeing had to bear the high start-up cost. Wilson, the president of Boeing at that ‘downfall period’ was force to cut Boeing’s employees from 105,000 to just 38,000, just to maintain the company’s relevancy on financial. Throughout the 1980s, Boeing was virtually unrivalled in commercial aviation. Its 2 main competitors, McDonnell Douglas in the US and Airbus in Europe, held less than half of the market share combined ad neither had a family of airplanes that could compete with Boeing’s versatile 7-series. The second half of......

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Boeing E-Enabled Advantage

...airline market • Boeing shareholders were it executive leadership, shareholders, employees, customers, suppliers and partners, secondary stakeholders were airline customers • in 1994 Boeing's earnings shrank by nearly half then they laid off 9300 employees. • In 1997 Boeing lost the 178 million, 90% drop in profits due to production delays. • 1999 Airbus outsold Boeing for the first time. Problems • Boeing had change management problems incurred from the M&As, and did not effectively integrate business practices/processes to produce cohesive collaboration, communication, processes, integrated networks from all the acquisitions. “the biggest challenges and risks we face are cultural and organizational – not technical” o “But there was no systematic, holistic view of how to add them together. Our Task is to take these building blocks and allow them to work together to further increase efficiency…Chris Kettering, 2005” o While the main concern of Scott Carson was to break down the silos of communication among the different business units o Boeing did not allow for enough time for proper re-organization strategy (reviewing the enabled environment to evaluate existing products/services, and after 2 months of trying, BOEING decided there was enough demand, had sufficient resources to form the E-Enabled Program. • Boeing focused on commercial aviation rather than other services or products. • Boeing did not focus on their customers business models. • Boeing did not......

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Advantages and Disadvantages of E-Voting

...Advantages & Disadvantages of E-voting An electronic voting system (on-line voting, internet voting) is an election system which uses electronic ballot that would allow voters to transmit their secure and secret voted ballot to election officials over the internet. With the prosperity of internet over the years, inventers start to make the use of electronic voting in order to make the voting process more convenient and raise the participation of the civic. From now on, engineers have repeatedly created new technology to improve the feasibility of electronic voting system. Advantages of e-voting The advocate of electronic voting claims that the convenience, mobility, tally speed, less cost, and flexibility are the main advantages. Following are the descriptions of the advantages. • Convenience : With the well-designed software and system, the voters can simply use his voting equipment with the minimal time and skill to finish the voting process. • Mobility : Voters can cast their votes at a specific polling place, home, or any place in which they can get access to the internet. People can even use the mobile device such as cell phone or PDA to vote. There is no restriction on the location. • Tally Speed : Once the voting time is over,the computer can immediately calculate the result of the election. It is much faster than the traditional ballot counting method operated by people. • Less Cost : Compared to paper ballot voting,electronic voting saves money......

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Boeing Competitive Advantage

...Comparative advantage, sometimes referred to as location-specific advantage, influences the decision of where to source and market. It is based on the lower cost of a factor (labor, for example) in one country relative to another, favoring industries that use this factor intensively (Kogut, 1985). In order to survive in the global airline industry, and compete with the internationally based Airbus, Boeing needed to shift its strategy and utilize the comparative advantage of lowering costs through the use of global partnerships and technology. Pioneered in 1917, Boeing defines itself as “the world's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. A top U.S. exporter, the company supports airlines and U.S. and allied government customers in 150 countries. Boeing products and tailored services include commercial and military aircraft, satellites, weapons, electronic and defense systems, launch systems, advanced information and communication systems, and performance-based logistics and training (Boeing, 2015). Although the “largest” manufacturer of commercial and defense aircrafts, Boeing had experienced some pitfalls, causing them to shift their strategy and branding and develop strategic and comparative advantages over time to improve their overall global success and maintain dominance in the industry. One of the most impactful events that helped to shape Boeings strategic and comparative advantage......

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...An analytical framework for evaluating e-commerce business models and strategies Chung-Shing Lee The author Chung-Shing Lee is Director of Electronic Commerce Resource Center and an Assistant Professor of Information Systems and Technology Management in the School of Business at Pacific Lutheran University, Tacoma, Washington, USA. Keywords Internet, Economy, Innovation, Strategy Abstract Electronic commerce or business is more than just another way to sustain or enhance existing business practices. Rather, e-commerce is a paradigm shift. It is a ``disruptive’’ innovation that is radically changing the traditional way of doing business. The industry is moving so fast because it operates under totally different principles and work rules in the digital economy. A general rule in e-commerce is that there is no simple prescription and almost no such thing as an established business or revenue model for companies even within the same industry. Under such conditions, an analytical framework is needed to assist e-commerce planners and strategic managers in assessing the critical success factors when formulating e-commerce business models and strategies. This research develops an analytical framework based on the theories of transaction costs and switching costs. Both demand-side and supply-side economies of scale and scope are also applied to the development of this framework. In addition, e-commerce revenue models and strategies are also discussed.......

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Advantages and Disadvantages of E-Commerce

...James Davis Advantages and Disadvantages of E-commerce Bus 107 Debra Wilson November 22, 2010 Abstract In today’s economy, business moves at a rapid pace and shows no sign of slowing down. Many of the revolutionary changes that have taken place and supplied this economic engine with fuel are due to electronic commerce. The introduction of the computer into the workplace has brought about manifold changes and seemingly unlimited possibilities for merchants. This new technology offers many advantages for businesses but there are disadvantages as well. Each company must weigh the pros and cons while determining what direction they will take. Advantages and Disadvantages of E-commerce Electronic commerce is a fundamental part of today’s business world. It has undergone many changes since its inception and will continue to do so. The information technology field has always moved rapidly and businesses must align themselves with these changes in order to remain competitive. E-commerce has many advantages and has transformed business, as we know it. Although fewer in number, there are also disadvantages associated with e-commerce. The advantages of e-commerce are great in number and have quite a range of variation. E-commerce is still fairly young but has brought manifold changes in the way business is conducted. Businesses great and small have taken advantage of the new opportunities afforded by electronic transactions. As we move on in the twenty first......

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Competitive Advantage by Michael E Porter

...Competitive Advantage Creating and Sustaining Superior Performance Author: Michael E. Porter Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Giving readers a comprehensive understanding of business strategy and how to create a sustainable competitive advantage for their organization, Porter explores how a firm can put the generic strategies of cost leadership, differentiation and focus into practice. This essay will explore Competitive Advantage and the underlining theory that to compete in any industry, companies must perform a wide array of discrete activities that are narrower than traditional functions. It will analyze the real core of the book which is to determine whether companies profit from creating value for customers, or whether that value is competed away.   INTRODUCTION “Competitive Advantage is at the heart of a firm’s performance in competitive markets. After several decades of vigorous expansion and prosperity, however, many firms lost sight of competitive advantage in their scramble for growth and pursuit of diversification. Today the importance of competitive advantage could hardly be greater. Firms throughout the world face slower growth as well as domestic......

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Boeing's Risk Management of system failure, and enhancing flight testing programs to ensure the safety of the operation of the aircraft by stress testing every aspect of the airplane. Boeing has also incorporated the Boeing Safety Management System (BSMS), which helps airlines identify, assess and implement changes that will improve operational safety and efficiency. As for loss financing, Boeingʼs business unit “Boeing Capital Corporation (BCC)” is a global provider of financing solutions for itʼs own units and for its customers. The BCC is focused on using third party financing, reducing portfolio exposures and performing well financially. The third party financing allows other lenders to share the risk of the loans and lessen the loans required for Boeing's portfolio. Boeing also participates in derivative and hedging activities as disclosed in their financial statements. Boeing does this to reduce the effects of changes in interest rates, foreign currency exchange rates, and commodity prices. Boeing uses interest rate swap contracts, foreign currency forward contracts, and commodity purchase contracts (such as fixed-price purchase commitments) as examples of its derivative and hedging activities. As an illustration of Boeingʼs commodity purchase contract, in 2001, it entered into commitments to purchase electricity and natural gas at fixed prices over the next three years. Overall I think Boeing has effective risk management efforts in place that have proved beneficial to......

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E-Enabled Relationship Management in the Banking Sector

...THESIS ON E-ENABLED RELATIONSHIP MANAGEMENT IN BANKING SECTOR IN INDIA EXECUTIVE SUMMARY Relationship banking may be defined as the provision of financial services by a financial intermediary on the basis of long-term investment in obtaining firm or customer specific information through multiple interactions with diverse financial services (Boot, 2000). E- Enabled Relationship banking system refers to use of Information Technology and especially the internet. Customers could get connected by a network service provider directly to a host computer system of a bank such that customer service requests can be processed automatically without need for intervention by customer service representatives. Most of these systems are capable of distinguishing between those customer service requests which are capable of automated fulfillment and those requests which require handling by a customer service representative. Marketing is different from selling mainly in terms of orientation. In selling the efforts are product centred where as customer centric is the key to marketing. Marketing starts with target market and earns through customer satisfaction. Bank credit is a service product and not a physical product like soap. The service product is difficult to market because it is intangible, perishable (ends with single transaction), its heterogeneity makes each...

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Advantages of E-Commerce Paper

...Advantages of E-Commerce Paper The gold rush of the e-commerce age is definitely bustling. The internet has provided a great source for companies to use state of the art technology efforts to gain large amounts of revenue while cutting overhead cost tremendously. Advantage in Marketing E-Commerce E-commerce is getting larger every day. It allows people to carryout business without barriers of time or distance. The next advantage is the direct cost of sale option. With this option it allows little to no human interaction which cuts down on errors and increases productivity. Also, by selling on-line it virtually eliminates processing errors as well as being more convenient for the visitor. These advantages are just the tip of the iceberg. Web Development • Placement- with web design you cannot just place a product anywhere and wait for a response. It is pertinent that the development team discusses the outlook, where they would get the greatest response, and who needs to see it, and can that placement get the company the most profitability. When placing a product many questions can come into play. The only mainstay is with this placement are we achieving our highest profitability option with this placement. It is up to the team to establish a core platform where the consumer can feel comfortable shopping. Entering the product into the correct market is also a placement issue. Trying to survey the market nationally or internationally can be a daunting task. As a team you......

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Boeing's E-Enabled Advantage

...Case 2 – Boeing's e-Enabled Advantage 1. What challenges and opportunities did Boeing face in the late 1990s? * Challenges * Production inefficiencies * Mature market * Needed to find ways to generate revenue other than airplane sales * Economic downturn and contingency plans * Competition from Airbus that was being subsidized by the govt. * Opportunities * Acquisition of Rockwell and merger with McDonnell Douglas. * Lean manufacturing helped Boeing “greatly reduced out-of-sequence work and parts shortages.” * New technology on 737 that was too advanced for customers. 2. What is the e-Enabled Advantage? How did it link to the company’s strategy? * e-Enabled Advantage is an IT service that Boeing can place into aircrafts that will help airlines collect and analyze data surrounding the aircraft’s maintenance, flight operations, and passenger needs. * Designed to “help airlines cut costs, improve dispatch reliability, reduce delays and cancellations, improve passenger service, enhance aviation security, and provide real-time situational awareness…” (Pg. 199). * Service, not a tangible product. (Pg. 199). * Allows the aircraft to be integrated with airline ground systems. * “…it’s a factory that is ‘unplugged’ from the airline while flying…depriving airlines of valuable information and data that could be used to improve efficiency and safety.” (Pg. 201). *......

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Case 1-4 Boeing What steps did Boeing take in its journey to build its e-Enabled Advantage? 1. Problem with differentiation from Airbus 2. Management strategy formulation 3. Communication of new changes across the company 4. Strategies communicated to individuals business units 5. Intelligent acquisitions 6. CAS (Commercial Airlines Services) 7. OLAN (Online Local Area Network) Is the e-Enabled advantage a sustainable advantage and, if so, for how long? e-Enabled Advantage is an IT service that Boeing can place into aircrafts that will help airlines collect and analyze data surrounding the aircraft’s maintenance, flight operations, and passenger needs. Yes. The e-Enabled Advantage, it will serve as a sustainable advantage : Strategic positioning; Innovation ability. 1. It can provides stakeholders with resources to reduce costs by increasing operational efficiencies, Boeing can develop a virtuous cycle. 2.

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